Alumni Association Strategic Plan
Approved by the Alumni Council - February 2003 I. Association Involvement
A. Develop and support programs to enhance alumni-student interaction
B. Develop and support programs to enhance alumni-faculty relationships
C. Develop and support programs that enhance alumni involvement with
Westminster College
D. Support the Westminster Alumni Volunteer Experience (WAVE)
II. Alumni Communication
A. Facilitate information flow from Westminster College to alumni
Support the enhancement of WC Connections
B. Create and implement a marketing and communications plan for the
Alumni Association
C. Facilitate the communication of alumni updates and personal information
to the Alumni Office
D. Communicate and encourage participation in alumni volunteer opportunities
provided by the Westminster Alumni Volunteer Experience (WAVE)
E. Explore opportunities with the College where personal alumni contact will
be advantageous
F. Promote College image and increase visibility in all communications of the
Alumni Association
G. Cultivate young alumni involvement by formally welcoming them to the
Alumni Association upon graduation
III. Alumni Giving
A. Encourage and facilitate alumni giving
B. Communicate giving opportunities to alumni
C. Serve as resource for the Development Office for donor identification and
communication
IV. Membership & Clubs
A. Develop an alumni club system to support area alumni events and
area alumni
B. Explore a tiered membership dues structure in the future
V. Recognition
A. Create a program to recognize the professional accomplishments and family
milestones of alumni (babies, new jobs, marriage, degrees, etc)
B. Assist and support programs to recognize alumni service and involvement
in the College
C. Enhance recognition of younger alumni
D. Continue selection and sponsorship of the Alumni Achievement Awards and
Alumni Award of Merit
E. Help promote the College through activities and other publicity
F. Alumni networking success stories on web and in Leadership
VI. Member Needs
A. Survey alumni on member needs and interests
B. Develop and monitor programs that provide membership benefits that respond
to members' needs and interests