Westminster's Brand 


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Students and alumni are living the brand every day.

President Forsythe with studentsThe Westminster brand is a promise.

Our brand is more than a name or logo – It’s a promise we make about all things related to Westminster College.  Our brand reveals and promotes our dedication to Westminster’s vision for education, leadership and student achievement. Through consistent branding, we impress what makes Westminster more than a college.

 The Westminster Brand Defined.

Health Sciences at WestminsterSince its inception in 1851, Westminster College has evolved into an educational frontrunner, a nationally ranked institution that distinguishes its solid reputation as a small liberal arts institution with strong academics through international connections and perspective. For the students who pass through the columns, Westminster is a life-changing experience, not a textbook one.

Westminster College inspires students to challenge and be challenged, to acknowledge and develop their leadership potential with the understanding that leadership is defined by engagement, compassion and service – not status or title. A diverse, world-rounded student population, exceptional educational opportunities that extend beyond classroom walls, and a strong academic faculty that holds students accountable for their performance, talent and service create a transformational experience for students at Westminster College.

 Service Project in NepalThe Westminster Points of Distinction

Great ValueMore than a college education
More than classroom education and more than a diploma, Westminster students receive leadership development and inspiration from a college that brings the world to them and teaches them to impact the world.

Individual DevelopmentInspiring growth
At Westminster, students don’t get lost in the crowd. Our small, friendly campus atmosphere welcomes students and encourages them to get involved. At Westminster, students discover and develop leadership skills that will serve them the rest of their lives.

Churchill Memorial at Westminster College in Fulton, MO Global LeadershipEducating global leaders
With a diverse, international student body, Westminster students find interactions in the classrooms and on campus that open and challenge their world perspective. That diverse student population combines with Westminster’s long-standing history of bringing top world leaders to campus to inspire students to adopt leadership roles with an eye on changing the world.

Tradition of Excellence Tradition of achievement
Westminster students graduate into good company: Alumni carry on a tradition of achievement, excellence, success – from National Student Service Award Nominee, Derick Dailey ‘11 to Rizia Bardhan ’05, named to Forbes’ 30 under 30 “Rising Stars of Science” list in 2011.

Graduation at Westminster On the MoveLeading the way
Our faculty and staff are dedicated to staying at the vanguard of education, so our students graduate ready to rise to the top in their chosen fields: Westminster continually renews and transforms its academic offerings to meet ever-changing needs and knowledge, creating an atmosphere where vision is valued more than status quo.

Resources for telling the Westminster Story

Westminster College Graphic Identity Standards
Westminster College Style Guide
Westminster College Social Media Guidelines
Westminster College Campus Media Kit
Westminster College Athletic Brand Standards
Westminster College Logos
Westminster College Athletic Logos
Westminster College Templates